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PR and Marketing employees play an important role within both Central and Local Government and most departments have a dedicated PR and Marketing function.

The relay of information to the public is vital to government and this is done via a variety of channels including the press, television, radio, direct mail, poster campaigns and the internet. It's essential that the public are made aware of new policy initiatives or changes to existing policies so that the public are informed if the policy change affects them directly - for example, it may be necessary to inform the elderly that their winter fuel allowance has changed and what action is needed by them to receive the revised benefit.

PR and Marketing is also used to educate the public about new initiatives in certain departments, for example, the recent swine ‘flu campaign to make the public aware who is at most risk of contracting the virus, what members of the public should do if they suspect they or a relative has contracted swine ‘flu and other general advice about the virus. This information was all relayed to the public via PR and blanket marketing across all forms of media and it is the job of the PR and Marketing function to ensure this is done effectively and cost efficiently.